LiveBusiness
Pravah
+38% · Pipeline liftIndia-first CRM that flows with your sales
Multilingual pipelines, WhatsApp-native conversations, and GST-aware quoting for ambitious teams across Bharat.
Visit live siteEST. 2018 · BENGALURU ↔ KOLKATAEST. 2018 · INDIA
A software studio with sweet precision.
Asoftware
studiowithsweetprecision.
30+ software offerings. Reach us for any business need — from consultation to branding, from software to hardware. Made with the sweetness of mishti in our hearts and engineered with the rigor of a research lab.
Products in productionPravah CRMFlowLifeGrowRightWeddingVerseVidya AIAnnapurnaYatra OSDrishti CV
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The studio
We are 42 humans in three cities, building software that feels homemade.
Mishti means sweet in Bengali. We borrow the word for what it implies: warmth, care, and a craftsman’s pride. We design like a magazine, ship like a startup, and support like a family business.
- Product studio + agency for hire
- Bengaluru · Kolkata · Remote first
- ISO 27001 · SOC 2 Type II in flight
- Founder-owned, profitable since 2021
Workbench
Critique room
Ship roomIn numbers · todayUpdated weekly · last sync 2 days ago
01 / 04
0+
Software offerings
Owned and operated in-house
02 / 04
0.0M
Monthly active users
Across our portfolio
03 / 04
0.00%
Uptime SLA
Across the last 365 days
04 / 04
0
Humans on the team
Bengaluru · Kolkata · Remote
The catalogue · 30+ software offerings
A studio that ships actually-used software.
From an India-first CRM to a wedding planner the entire family approves of, every product is owned, operated and lovingly maintained by the team that built it.
LiveFinance
FlowLife
Your money and time, in flow
A unified personal finance and productivity app. Track expenses, manage tasks, split bills with friends, and see how your money and time connect.
Visit live site
SoonFamily
GrowRight
120k · Happy parentsA gentle companion for new parents
Milestone tracking, pediatrician-vetted guides, sleep windows and a supportive parent circle — without the noise.
SoonLifestyle
WeddingVerse
8,400+ · Weddings poweredPlan a wedding the way you imagined it
End-to-end planning suite for couples and professional planners — vendors, RSVPs, rituals, and a beautiful timeline.
SoonEvents
Mehfil
12k · Tickets/minTicketing for unforgettable gatherings
Sell tickets, run waitlists and stream after-movies. Built for organizers who care about the room.
SoonCommerce
Kirana Cloud
26,500 · Stores livePOS for the corner store, supercharged
Inventory, billing, khata, and UPI — all from a phone. Works offline-first for the messiest of bandwidth.
SoonEducation
Vidya AI
+27% · Avg. score liftAdaptive learning that meets every learner
Personalized lesson paths, Socratic tutors, and rubric-based feedback for K-12 and beyond.
SoonHealth
Vaidya
9,200 · Consults/dayTelemedicine that feels human
Triage, prescriptions, lab follow-ups and ABDM-ready records. Privacy is the default, not an upsell.
SoonCommerce
Annapurna
+22% · Tables flippedRestaurant OS that respects the kitchen
KOT-aware POS, recipe costing, swiggy/zomato sync, and a captain app that doesn't get in the way.
SoonFamily
Paribar
Family stories, beautifully kept
Build a family tree, keep heirloom photos and voice memories, and pass them down for generations.
SoonTravel
Yatra OS
1.4M · Trips plannedItineraries that adapt as you wander
AI co-planner with realtime rebooking, offline maps and group voting on what to do tonight.
SoonAgritech
Mandi Pulse
1,800 · Mandis liveRealtime mandi prices for farmers
Crop-grade aware pricing, predictions, and direct buyer connect. SMS first, app second.
SoonFinance
Lekha
avg. · Paid 14 days fasterInvoicing for freelancers, done right
Recurring invoices, multi-currency, GST/VAT, payment links, and gentle reminders that get paid.
SoonProductivity
Sangrah
A vault for your team's knowledge
End-to-end encrypted documents, policy docs and SOPs with semantic search and audit trails.
SoonMedia
Dhwani
92M · ListensPodcast hosting with cinematic analytics
Lossless hosting, dynamic ad insertion and a studio-grade editor. Made for serious storytellers.
SoonIoT
Roshni
A warm dashboard for your smart home
Routines that respect your circadian rhythm, energy insights, and Matter-native pairing.
SoonCreative
Chitra
240 · Shots/secAI photo studio for every brand
Product photoshoots, on-model imagery, and brand-consistent campaigns in minutes.
SoonProductivity
Charcha
Async chat for thoughtful teams
Threads that don't drown you, recap digests, and a calmer way to work across timezones.
SoonHR
Bandhan
100% · On-time payrollHR & payroll your team will love
Onboarding flows, leaves, payroll, and a culture wall that actually celebrates people.
SoonBusiness
Niyam
Compliance, made human
Contract review, policy templates and ROC filings — assisted by domain-trained AI agents.
SoonDevTools
Sahaj
A no-code studio for builders
Visual workflows, real databases, and the ability to eject to typed code when you outgrow it.
SoonMedia
Tarang
3.1M · Concurrent fansLive sports scoring & broadcast
Ball-by-ball cricket, multi-cam streaming, fantasy hooks, and a fan wall that pops.
SoonAI
Drishti
Computer vision APIs for builders
OCR, object detection, KYC, and crowd analytics — production-ready models with a kind pricing curve.
SoonLogistics
Vimaan
Logistics tracking that just works
Last-mile to long-haul, driver-friendly app, fuel and toll insights, and proof-of-delivery.
SoonCreative
Kavya
A writers' workspace for serious words
Drafts, references, citations, and a focus mode that the page itself protects.
SoonCommerce
Mela
48k · SellersHyperlocal marketplace for every neighborhood
Discover artisans and home kitchens nearby, with same-day delivery and zero predatory ads.
SoonSecurity
Suraksha
Cybersecurity dashboard for SMBs
EDR, phishing drills, posture scoring, and friendly remediation playbooks. Security without the jargon.
SoonCreative
Shilp
Portfolio builder for designers & studios
Editorial-grade case studies, client-only previews and motion-aware galleries that breathe.
✦28 of 28 products shown. All maintained in-house.
Need something we don’t have? TypeScript·
Rust·
Go·
Next.js·
React Native·
Three.js·
PostgreSQL·
Cloudflare·
Vercel·
Stripe·
OpenAI·
Anthropic·
AWS·
GCP·
Supabase·
tRPC·
Prisma·
Redis·
Kafka·
Kubernetes·
Tailwind·
Figma·
Storybook·
TypeScript·
Rust·
Go·
Next.js·
React Native·
Three.js·
PostgreSQL·
Cloudflare·
Vercel·
Stripe·
OpenAI·
Anthropic·
AWS·
GCP·
Supabase·
tRPC·
Prisma·
Redis·
Kafka·
Kubernetes·
Tailwind·
Figma·
Storybook·
Capabilities
What we do, every day, with embarrassing care.
Eight disciplines, one team. We embed senior practitioners who own outcomes — no juniors quietly doing your thinking.
Lead
Product strategy
Discovery sprints, market shaping, and decisive PRDs. We help you choose the right thing to build, then build it ruthlessly well.
DiscoveryPRDsRoadmapsGTM
Brand & UI design
Editorial, motion-aware, and unmistakably yours. Identity systems, design tokens, and component libraries that scale.
IdentityTokensMotionStorybook
Web engineering
Next.js, Remix, Nuxt — production setups with edge rendering, type-safe data, and observability that pages you only when needed.
Next.jstRPCDrizzleEdge
Mobile
React Native, Swift, and Kotlin. We obsess over launch time, gestures, and memory — the things users feel even if they can't name them.
React NativeExpoSwiftKotlin
New
AI & data
RAG, agents, and finely-tuned models. We measure twice, ship once, and never let an LLM near production without an eval suite.
LLMsRAGVector DBsEvals
Platform & DevOps
Multi-cloud orchestration, Kubernetes that doesn't bite back, IaC, and golden paths your engineers will thank you for.
K8sTerraformCI/CDSRE
Design systems
Token-driven, accessibility-first systems with rich documentation and migration paths. Built so your next twenty products inherit, not reinvent.
A11yThemingDocsVersioning
Custom software
ERPs, internal tools, integrations and bespoke platforms. Long engagements, transparent estimates, no offshore mystery.
ERPIntegrationsInternal tools
The process
A four-step rhythm, repeated until it sings.
No mystery, no hand-waving. Here's exactly how a Mishti engagement unfolds.
- 01Discovery
Listen, then re-listen
Two-week discovery: stakeholder interviews, competitive teardown, telemetry inspection, and a brutally honest one-pager you'll actually re-read.
- 02Design
Sketch in low-fi, decide in hi-fi
Ten ideas, three contenders, one direction. We Figma-prototype the seam-prone flows so you can feel them before we touch code.
- 03Build
Build small, ship often
Trunk-based delivery with weekly milestones. Production preview branches by Wednesday, stakeholder demos by Friday — every week.
- 04Ship
Measure, refine, then teach
Post-launch instrumentation, runbooks, internal training and a 60-day warranty. We hand over a system, not a wiki.
Voices
Loved by teams who fund our roadmap, not our pitch.
The kindest words come from the people who write us cheques. Here are a few.
“Mishti rebuilt our admin platform in eight weeks. It is, no exaggeration, the calmest piece of software in our company.”
Aarav Mehta
COO, Tarang Sports
“We almost went with a tier-1 consultancy. Glad we didn't. The Mishti team thinks like product owners and ships like a startup we wish we were.”
Priya Subramanian
VP Engineering, Annapurna
“GrowRight feels like it was built by people who actually had a baby last week — because it was. That's what makes Mishti different.”
Hannah Park
Founding Designer, GrowRight
“Their estimates were honest, their PRs were tasteful, and their post-launch support was unfairly good.”
Daniel O'Connell
CTO, Sequoia-backed fintech
“What sealed it for us was a tiny detail: the way error states are written. Mishti understands that copy is design.”
Rhea Kapoor
Head of Product, WeddingVerse
“Twelve quarters in. Still our most reliable build partner. Still answers Slack on a Saturday.”
Vikram Sahay
Founder, Vimaan Logistics
Questions you've probably already asked
Frequently answered.
The kind of questions every founder asks before signing — answered up-front.
- MishtiLabs is a product studio that owns and operates 30+ software offerings (such as Pravah CRM, GrowRight, WeddingVerse and Vidya AI) and offers custom software development, product strategy, design, mobile, AI/ML and platform engineering services to ambitious teams.
Got a hard problem and a kind team? Let’s make something sweet.
Tell us about your product, your team, and your timelines. We reply within one working day with a real human attached.
Reply time
< 1 working day
Engagements
8 weeks → 8 quarters
Currencies
INR · USD · EUR · GBP
No autoresponders. Real humans. Promise.